impact through Animated narrative: Natalka Design Elevates Johnson Controls' Brand Story
Context
Natalka Design partnered with Johnson Controls, a leader in smart, sustainable building solutions, to create an engaging and understandable story around their products and services. Johnson Controls reported a strong financial performance in FY23, with a 3% increase in Q4 reported sales, reaching $6.9 billion, and a full-year reported sales up by 6%.
Johnson Controls
Johnson Controls has demonstrated a solid market presence, achieving substantial growth and a record backlog of $12.1 billion, indicating robust order momentum and sales growth.
CASE STUDY
Challenge 😮💨
The challenge was to simplify and energize the narrative around Johnson Controls' offerings, making it easy for people to understand, engage with, and invest in their products and services.
Solution 🧠
Strategic Approach
Through a series of ideation sessions, Natalka Design developed a strategy to present these stories in a visually compelling manner, aligning with Johnson Controls' brand image.
Creative Execution ✨
The team created a two to three-minute animation video with bespoke illustrations and storytelling. This video was made available on YouTube, across social media, and internally for widespread use within the company.
Results 🚀
Business Impact
The animation led to:
Simplified Storytelling: Making complex information about Johnson Controls' products more accessible and engaging.
Enhanced Brand Awareness: Elevating Johnson Controls as a thought leader and innovative brand.
Increased Engagement and Sales: The captivating format led to higher customer interaction and business growth.
Client Testimonials 💬
"The animated stories created by Natalka Design vividly brought our products to life, enhancing our market presence." - Marketing Manager, Johnson Controls
"This innovative approach in storytelling significantly boosted our sales and customer engagement." - Sales Director, Johnson Controls
"Animations have made our complex solutions understandable and appealing to a wider audience." - Communications Lead, Johnson Controls
Deliverables 🎁
Animation: A two to three-minute animation video, showcasing Johnson Controls' products and services in an engaging narrative format.
Varied Assets: A collection of diverse visual materials, including both static and dynamic elements, tailored for strategic communication.
Separated Illustrations: Individual illustrations created for strategic repurposing across different mediums and platforms, enhancing versatility and usability.
Financial data for Johnson Controls was obtained from their FY23 financial report, highlighting their strong performance and growth in the market.
