There’s a lot of areas in business where a adding a visual is pretty much an obvious thing to, for example power point or website. But we’re sure there’s at least 1 example below you haven’t think of where visuals could make a big change in your communication with the world.
We’re not asking you to start putting just any visuals into your every email, but from time to time, whenever you feel it’s appropriate, e.g. you had a nice chat with your client? Add a little visual that will make the receiver smile & reply faster. Memorable way to build the relationship.
Everyone can sign their email at the bottom with their name , logo or lengthy address (wow sometimes they take a lot of space!) Surprise people with a cool witty original visual! Maybe a cartoon version of you or something about your business that sparks conversation in further communication? Try to resist the usual with this one.
Finished the project with client? Ready to send the invoice? Add some personality to it with a visual e.g. connected with your last project or something that will make your client smile. Even your logo doodled makes it all more human. Payment may come early this time!
Working on a project for a while with your client or starting to plan it? Sketch out with or for them what the process will look like and make it a refreshing and powerful visual tool to engage with and commit too.
If you’re thinking of saying ‘thank you’ to your client in a more creative way add a little visual to your email or go a step further and print a little card with a personalised cartoon from your experience together. They will definitely appreciate and remember that.
We all have projects that for many reasons slow down and the communication between you and your client can suffer from it. If it’s been a while since you exchanged hello with your client, instead of sending another ‘are you there?’ email, attach a picture with some humour e.g. a person on a dessert island and ask if they are stranded? People don’t expect that, they will appreciate a different email and respond much quicker.
If you’ve been or planning to do more networking, a bit tired of the same old same old and answering the famous :’so what do you do?’ question, sketch out with the simplest doodles what you do on a postcard (ex.g. cartoon of yourself with 4 arrows pointing at things you’re up to) and grab that attention from the other person staright away. Want to be remembered around all these people? Hand them out and see what happens. Of course, we suggest to first have a solid, friendly conversation too.
They have to be sent and reach your clients, stakeholders or fans. A small touch like little visual on your envelopes or attached with the letter can make opening and receiving it much more enjoyable. It could be even your logo doodled on each envelope (doodle once, order lots, send away!)
They’re always handy no matter where you are. Especially after a big networking event you may find yourself with a bunch of cards all looking similar. How do you stand out? Add a cool visual that e.g. in 3 steps explains what you do and surprise the receiver. People appreciate creativity. They will far more likely get in touch, because they see something creative.
To all you that need any sort of packaging in your business, ask yourselves: does the box or parcel you’re goods are sent in as sexy as the product itself? If you said ‘no’, add some life to it through even few visuals that could act as a powerful branding tool on its own. Clever, isn’t it?
Something went wrong? Thinking of sending flowers to your client or dreading that call that you have to make to make things better? Send an email just with a personalised visual that says ‘sorry’ or put even more effort and send a printed card. Making it personal, will make things much easier and melt the ice.
Words are powerful and needed but why not mixing them with visuals (just like us) for that extra original, tailored to topic look.
Hopefully you found this post useful and practical. Go ahead and try one or more of these! Do you have other ideas? We’d love to hear them, leave a comment below! What other topic would you like us to cover when t comes to visual communication?